Tertiary (or intermediate – mixes of primary and secondary colors)įollowing Newton’s findings, the study of color advanced to cover the properties of color in its two forms-i.e., print/paint and screen/light-and in a variety of fields, from art to astronomy. By systematically categorizing colors, he defined three groups:

Newton understood colors as human perceptions -not absolute qualities-of wavelengths of light. Sir Isaac Newton established color theory when he invented the color wheel in 1666. Paul Gauguin, Famous post-Impressionist painter Color is in the Beholders’ Eyes

“Color! What a deep and mysterious language, the language of dreams.” See how to leverage color to resonate with users.